Godrej has launched it's first premium furniture store, ‘Script’, in Bangalore. Located in the prime neighborhood of Indira Nagar, the Script store is spread over 14,000 sq.ft of inspirational and design led home interior solutions. The premium furniture brand is inspired by contemporary lifestyle that promises to offer ‘freedom of living’.
Conceptualized and designed by globally acclaimed design firm Gensler, the store seamlessly combines beauty and intelligence. It offers home solutions that are crafted for new age, contemporary consumers that like to chart their own path be unique; live beyond the traditional.
The four storied store has different sections for different part of your home. I loved the contemporary, minimal and clean furniture styles , because it resonates with my personal taste. The moment you walk into the store, you will get the sense of fresh and clean lines of each piece of furniture. And not only that, I loved the concept of multitasking furniture.
In this day and age, with low space to dwell in, a multitasking piece of furniture, which is elegant as well, is a score!
The event ended with a fashion show and a Panel discussion about design and design thinking, and honestly it was interesting to hear the panelists out! All of them, accomplished in what they do, brought their perspective into the discussion about such a creative topic. The panelists were city's renowed, Manoviraj Khosla, Pallavi Foley and Waseem Khan.
A bit about Script -
India’s newest attainable premium brand, ‘Script’ is a novel and
urban furnishing line-up especially crafted for those aspiring to live an
inspirational lifestyle. Intended at confidently establishing Godrej in the attainable
premium furniture category, Script is positioned as a lifestyle extension from
the house of Godrej.
Offering customers ‘Freedom of living’, Script
facilitates a fluid living experience and aims to disrupt consumer behavior in
the attainable premium segment. Combining beauty and intelligence – the brand
innovates using design thinking and furniture to be a part of the new way of
living. With the first store being launched in Bengaluru, the brand is focused
on innovative designs and detailing, creating space instead of occupying.
Apart from the furniture, I have my eye on a couple other things like glassware, table ware and the gorgeous rugs and I would love to pick some of them for my house!
Do give this store a visit and if you are not in Bangalore, fret not. They'll soon be opening stores across Delhi and Mumbai.
Let me know what you think about the brand!
Love,
Priyanjana